Millennial Super

The attached article breaks a number of stereotypes that we have regarding the millennial demographic.


  • They are our largest pool of investors making up 59% of the market.
  • They are more conservative than we thought with a priority to seeking guaranteed or reliable investment returns
  • They have more money due to higher incomes and inheritance
  • They are socially responsible with their investment strategy
  • They don’t actively seek advice as it is either too expensive or they don’t have enough
  • They make up over 50% of all mobile trades via CommSec


However as expected:

  • They embrace the technology component and are more likely to utilise mobile apps